Business Destination management in Törökbálint – Shopping resort topic
Törökbálint is a nice green residential township close to the Hungarian capital city, Budapest. On the other hand Törökbálint is surrounded by shopping malls, shopping centers and outlets. The aim of this poject was to harmonize the residential area with the image of the little township and cooperate with the commerce focused entreperenurs. The cluster itself was responsible of creating a bridge between business and residents, and bringing more entrepreneurs to this micro region. The cluster also created a visionary, true destination based brand as well, regarding to marketing print outs, information panels, road signs.